New Balance is Out with New Versions of its Made in USA Sneakers

Elizabeth Brotherton-Bunch

Elizabeth Brotherton-Bunch Digital Media Director, Alliance for American Manufacturing

New Balance is out with new Made in America sneakers — and sneakerheads are taking notice.

Sneaker Bar Detroit reports that New Balance has released a Made in USA version of its iconic 990 model for August. It’s a retro version, “dressed in a mix of Black and Olive Green that’s constructed with a woven mesh upper paired with suede overlays.” The sneakers are priced at $210.

That’s not all, either. The folks at Kicks on Fire report that a new version of the popular 995 line also has been unveiled, this time in angora and mercury red and priced at $200, while Sneaker News reports that New Balance is also out with the 247, available “in luxe, sport, and retro-inspired rendition” and selling for just $79.99.

It’s exciting news for fans of the company’s Made in America offerings (which can be customized if you don’t like any of the options referenced above). And it’s exciting to see legitimate sneaker enthusiasts taking notice, too.

As we’ve previously noted on the blog, New Balance has maintained manufacturing operations in the United States for more than 75 years. It makes or assembles more than 4 million pairs of athletic shoes in the USA every year; when the domestic value of the shoe is at least 70 percent, it’s given a Made in the USA label.

Although New Balance’s Made in USA offerings are just a portion of the brand’s overall line of merchandise — it still imports a lot of stuff — we applaud the company for making a conscious decision to maintain operations in New England, employing hundreds of workers in the process. And it great to see that New Balance is clearly proud of its American-made merchandise, offering customers an array of fun and unique designs and giving the sneakers a real promotional push (quite unlike another company we recently wrote about).

We hope more shoe and apparel companies will follow New Balance’s lead. As designer Nanette Lepore — herself a huge supporter of American-made fashion — recently told the Hollywood Reporter: “If every big American brand produced just a few styles a month in the U.S., it would support our factories and enable them to continue our heritage of American craftsmanship.”

Check out the entire line of New Balance Made in USA sneakers.


Reposted from AAM

Posted In: Allied Approaches, From Alliance for American Manufacturing

Union Matters

Failing Bridges Hold Public Hostage

From the USW

From tumbledown bridges to decrepit roads and failing water systems, crumbling infrastructure undermines America’s safety and prosperity. In coming weeks, Union Matters will delve into this neglect and the urgent need for a rebuilding campaign that creates jobs, fuels economic growth and revitalizes communities.

The Seattle Department of Transportation (SDOT) gave the public just a few hours’ notice before closing a major bridge in March, citing significant safety concerns.

The West Seattle Bridge functioned as an essential component of  the city’s local and regional transportation network, carrying 125,000 travelers a day while serving Seattle’s critical maritime and freight industries. Closing it was a huge blow to the city and its citizens. 

Yet neither Seattle’s struggle with bridge maintenance nor the inconvenience now facing the city’s motorists is unusual. Decades of neglect left bridges across the country crumbling or near collapse, requiring a massive investment to keep traffic flowing safely.

When they opened it in 1984, officials predicted the West Seattle Bridge would last 75 years.

But in 2013, cracks started appearing in the center span’s box girders, the main horizontal support beams below the roadway. These cracks spread 2 feet in a little more than two weeks, prompting the bridge’s closure.

And it’s still at risk of falling.  

The city set up an emergency alert system so those in the “fall zone” could be quickly evacuated if the bridge deteriorates to the point of collapse.

More than one-third of U.S. bridges similarly need repair work or replacement, a reminder of America’s urgent need to invest in long-ignored infrastructure.

Fixing or replacing America’s bridges wouldn’t just keep Americans moving. It would also provide millions of family-supporting jobs for steel and cement workers, while also boosting the building trades and other industries.

With bridges across the country close to failure and millions unemployed, America needs a major infrastructure campaign now more than ever.


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There is Dignity in All Work

There is Dignity in All Work