NAFTA Progress Report

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Union Matters

A Fierce Defender of Truth and Classic Opulence

Sam Pizzigati

Sam Pizzigati Editor, Too Much online magazine

Rolls-Royce CEO Torsten Müller-Ötvös sees himself as the custodian of a hallowed brand — and woe be to anyone who dares dispute Rolls supremacy in the universe of ultra luxury. This past March, Müller-Ötvös lit into an Aston Martin exec who had the temerity of suggesting that the traditional Rolls design amounted to an outmoded “ancient Greece.” An “enraged” Müller-Ötvös, Auto News reported, fumed that Aston Martin had “zero clue” about the ultra rich and then accused other carmakers of stealing Rolls-Royce intellectual property. Last summer, Müller-Ötvös rushed to defend the $650,000 price-tag on one Rolls model after a reporter told him that his son wondered why anyone who could afford to “fly to the moon” would choose to buy a Rolls instead. Rolls patrons, the 58-year-old CEO harrumphed back, hold at least $30 million in personal wealth: “They don’t have to choose. They can fly to the moon as well.”

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