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Portions of this website are paid for by the United Steelworkers Political Action Fund, with voluntary contributions from union members and their families, and is not authorized by any candidate or candidate's committee.
USW Political Action Fund - Five Gateway Center - Pittsburgh, PA 15222
Communication Scholarship Program


The USW Communications Department conducted the 3rd annual Communication Scholarship Program for editors of local union publications in Pittsburgh from March 19–26, 2006. This training was designed for experienced communicators with computer knowledge.

 

 

 

 

 

Objectives of the Scholarship Program

¨       Better writing and editing skills

¨       Improved photographic skills and graphic placement in publications

¨       Improved graphic content, design and layout of local union newsletters

¨       Developing media relations

¨       Developing and disseminating messages

¨       Creating and managing press events

¨       Pitching stories and getting event coverage

Some of the classes taught were:

  • Understanding our Audiences
  • Practicing Advocacy Journalism
  • Basic Techniques of Journalism
  • Newsletter Content
  • Evaluating Headlines
  • Issues facing Workers
  • Libel and Fair Use of Material
  • Pitching Stories
  • Photography and images
  • Layout and Design
  • Logistics of Newsletters

 

 

 

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