The People’s Pledge: Candidates Shared Interest in More Civil, Serious and Informative Campaigns
In 2012, election spending by outside groups began to rival the amount spent by parties. In four of the 10 most expensive U.S. Senate races in 2012, outside groups outspent the candidates.
The vast majority of this outside spending was devoted to attack ads: More than 85 percent of expenditures made by the 15 largest outside groups in the 2012 election cycle financed negative messages.
The 2014 election year is on track to outdistance anything we've seen yet. The number of television ads paid for by outside groups is nearly six times what it was at this point in the 2010 midterm election, according to a New York Times analysis.
The People’s Pledge is how the GOP has historically claimed regulation should be, self-regulation, because The People’s Pledge is the candidates themselves taking the action to overturn The Supreme Court of the United States (SCOTUS) 5 to 4 Citizens United Ruling, with regards to their particular election.
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